27 Car Rental Brands in Naples, Italy

Reviewed: July 31, 2025

Before going, I checked Google Maps and saw low ratings, which made me feel uneasy. However, everything went smoothly from car pick-up to the car exchange. Apart from being offered optional insurance at the store for 40 euros per day—which they didn't push further after I declined—everything else was great.

Reviewed: June 1, 2025

Very good, quick vehicle inspection and return process.

Reviewed: May 21, 2025

Great attitude and satisfactory service.

Reviewed: May 18, 2025

Very good.

Reviewed: April 27, 2025

Great car rental experience

Reviewed: July 20, 2025

Fraudulent company. The rental company insists that the 5008 is the same size as a Sienna, yet after seating 7 people, the luggage space in the rear is entirely different. I suspect this company doesn't even own a Sienna and uses false advertising to deceive customers. If you want a vehicle that seats 7 people and can hold large luggage, you need to pay almost double the price. The additional insurance cost is nearly as expensive as the rental fee (400 euros for the rental, 300 euros for insurance). However, when I picked up the car, I had already scheduled subsequent plans and didn’t have time to create a new booking, so I had to settle for taking the car.

Reviewed: July 17, 2025

Everything went smoothly. I chose full insurance, booked an Opel Grandland, but was given a Citroën DS4 diesel version with just 1600 kilometers on it. It was a new car with wireless CarPlay and very fuel-efficient—only cost 46 euros for fuel during a 6-day road trip in southern Italy. They only charged a 100-euro deposit, and the refund was processed on the same day after returning the car without issues. The only inconvenience was that, possibly for safety reasons, the rear doors couldn’t be opened from the inside and required someone to open them from the outside. Similarly, the trunk could only be opened with the remote after turning off the engine.

Reviewed: June 15, 2025

The service attitude was terrible. During the car pickup process, the female staff member was extremely rude to us. She was very polite when dealing with a white customer, but when it came to us, she was clearly impatient. After completing the procedures, we found that the airport pickup location was very far from the store. We walked there and discovered that the key was wrong—there wasn’t a single car in the parking lot we could use. We had to walk back to exchange the key. We explained the situation politely and asked her to replace the key, but she became very impatient, adamantly insisting that she hadn’t given us the wrong key. She claimed we went to the wrong parking lot and even told us to check the contract, sarcastically suggesting we couldn’t understand English (when it’s actually her English that was terrible, coupled with a heavy accent). After some back-and-forth, she made a call to her colleague to verify and realized she had indeed given us the wrong key. Without saying a word, she quietly exchanged it and continued to insist she hadn’t made a mistake. She went as far as to say we were too incompetent to find the car and that she was giving us a more easily identifiable one to accommodate our intelligence level. Additionally, we rented an Alfa Romeo electric car but were given a Peugeot 2008 instead. The car was supposed to have a range of 300km when fully charged, but it was grossly exaggerated—the actual range was only 150–180km. Traveling from Rome to Pisa (330km) required two fast charges. We’ve rented cars abroad many times, and this was by far the worst experience. Stupid Italy.

Reviewed: June 15, 2025

There were quite a lot of people, patience is required.

Reviewed: May 12, 2025

The car I picked up didn’t have a full tank of gas. It was late, and I didn’t feel like arguing with them. Everything else was fine!

Reviewed: April 14, 2025

Great! They provided me with a super new car! Haha.

Reviewed: July 17, 2025

Very good.

Reviewed: June 16, 2025

Smooth process, vehicle was in good condition.

Reviewed: May 23, 2025

Excellent

Reviewed: May 19, 2025

Not bad overall. They didn't provide the originally booked car at pickup. The first car they gave us couldn't fit our luggage, so the staff switched it for another one. At drop-off, the staff checked the car very thoroughly and fined us for wheel scratches.

Reviewed: May 18, 2025

Firstly, the pick-up and drop-off instructions provided by Zuzuche have issues. For picking up the car, the procedure should be to handle the paperwork at the Naples airport desk first, then take a shuttle bus to the parking lot 4km away to collect the car. Instead, Zuzuche directed us straight to the parking lot, only for us to find out there that we needed to return to the airport for paperwork. The efficiency at the airport desk is low; the slow-moving staff took 20 minutes just to assist one person. For dropping off the car, they provided us an address for a parking lot 800 meters from the train station. After driving there and circling around twice, we couldn’t locate anyone for the inspection. We ended up parking the car at a spot marked with Locauto signage. At this point, we encountered a young Italian man with poor English skills who told us to go to the first floor and find the parking lot manager to call the car rental company. We did find the manager, but instead of making the call, he instructed us to drop the car keys into a box set up by the rental company. After we finally sorted things and returned to the train station, we realized that the drop-off and inspection should have been done at the station office. The Locauto staff were, however, very sincere and assured us to trust them as they would inspect the car afterwards at the parking lot.

Reviewed: June 11, 2025

It's fine overall, but when returning the car, there was a very small paint chip on the door. They claimed it was caused by me, but I said it wasn't! They asked if I had taken photos when picking up the car. I said I focused on major areas and didn't even look at such a small spot! I still don't know if there will be any compensation required.

Reviewed: October 15, 2024

The service was excellent. They provided a handbook to handle various situations, and email responses were very prompt. Shuttle service to the airport was arranged when returning the car. The vehicle condition was great, overall a perfect experience!

Reviewed: July 26, 2024

Very satisfied

Reviewed: July 25, 2024

Satisfied, but the pickup and drop-off locations are hard to find

Reviewed: January 11, 2024

No service, traps everywhere, customers feel helpless, and the platform is powerless. The experience was extremely poor.

Reviewed: June 9, 2025

The staff at the rental desk engaged in fraudulent behavior. I had already purchased full insurance on Zuzuche when I booked, and during pickup, the AVIS staff explicitly mentioned that she could see I had insurance. After briefly discussing the car model, she had me sign on a palm-sized pad. While focusing on checking the car's condition, I didn't realize she secretly included additional charges for glass insurance, super collision damage waiver, etc., totaling 160.4 euros. Only upon returning the car and receiving the final invoice did I discover the extra charges. With the assistance of Zuzuche's customer service, negotiations with the AVIS airport office eventually led to a satisfactory outcome—waiving the unauthorized insurance charges.

Reviewed: June 10, 2020

Very good

Reviewed: February 8, 2020

AVIS's service attitude is generally mediocre anywhere.

Reviewed: January 15, 2020

My booking was for a Jeep Renegade or similar vehicle, which I paid extra to get. I was totally disappointed at hatchback Kia Stonic that was provided.

Reviewed: November 3, 2019

Avis Naples is an absolute gong show. There were huge lineups at the pick area (which is outside the terminal) and we waited about 45 mins to get the car. Wasn’t the car we reserved but that was okay because it still fit our needs. No one inspected the car with us before hand. We dropped the car in Rome and the Rome Avis was great.

Reviewed: June 8, 2025

Average.

Reviewed: April 29, 2025

Good.

Reviewed: July 23, 2024

1. The waiting time was too long; it took about 30 minutes from starting the process to getting the car keys for each vehicle. 2. The staff handling the car pickup required the driver's home address to be accurately searchable on her Google Maps app. This caused many issues. One of our driver's home address couldn't be found, so we had to use another driver's address, resulting in an extra charge of over 80 euros to add a second driver.

Reviewed: July 10, 2024

The overall service was good. However, after returning the car, I wanted to check the detailed bill but couldn't reach the rental company. Nevertheless, the platform's after-sales service was very responsible and helped to resolve the issue.

Reviewed: November 22, 2022

The pickup was very smooth and fast. T he car was clean, however itvdid have a lot if scratches, marks etc which were not recorded. When I reported them I was told to take pictures and go. When I returned the car it was inspected with no comments made about the sratches and marks.

Reviewed: June 1, 2025

The car pickup process was fine, and there was no forced insurance upsell. They just mentioned that if I didn’t purchase their insurance and the car got damaged, they wouldn’t provide a replacement. When returning the car, they tried to charge me a cleaning fee because the car was dirty. I agreed, as it was supposed to be 20 euros, but when paying by card, they charged me 120 euros. I immediately refused and said I’d wash the car myself. At first, they didn’t agree, claiming I had already returned the car. After some hassle, probably annoyed by my persistence, they finally let me wash the car myself. I cleaned it at a nearby gas station for just 20 euros. Local Italian rental companies are really terrible and full of tricks. Be cautious. The only advantage is that they’re cheap.

Reviewed: December 9, 2023

Very bad very bad

Reviewed: September 25, 2023

The service was poor. The contact number 39 353 378 4355 was never answered during pickup and return. I had to get in touch with the rental company through the QEEQ platform.

Reviewed: September 21, 2023

great modern car, quick pickup and drop off, couldn't have been better

Reviewed: August 31, 2023

we arrived a bit earlier than planned but we were able to pick up the car but was charged an extra days rental for 90mins extra. We paid 45euros for each day but charged 75 euros for the extra day - dissapointing

Reviewed: May 27, 2025

It's alright.

Reviewed: April 27, 2025

Pretty good. No attempts to upsell additional charges.

Reviewed: September 23, 2024

Easygoing

Reviewed: May 5, 2025

Foreigners tend to be rigid and not very approachable; their service attitude depends on who they are dealing with.

Reviewed: May 5, 2025

Poor service attitude, hidden charges, and damage from a previous rental were added to my booking.

Reviewed: April 15, 2025

Quite good.

Reviewed: February 14, 2025

Quite satisfied.

Reviewed: October 10, 2024

It's okay.

Reviewed: March 30, 2025

The procedures were simple, the car was in decent condition, and the gas tank was full. However, one of the tires seemed slightly underinflated. The staff was polite, but there was only one person available, so I had to pick up the car myself.

Reviewed: April 16, 2025

My first Sixt car rental experience was excellent. Communication in English went smoothly, and Fabio was very friendly. He even helped me locate a gas station when returning the car. As I approached the store, he came out immediately.

Reviewed: February 4, 2025

If you make it to the rental car desk without losing a child, your luggage, or your will to live, you've already won. The car is just a bonus.

Reviewed: October 26, 2024

Unfriendly staff at car pick up, very smooth process and friendly staff at car drop off, bad condition of car

Reviewed: August 28, 2024

The girl on the counter was very helpful. However, she did try to sell extra insurance even though I'd already paid for the AXA cover.

Reviewed: October 8, 2021

The car rental area is out of the terminal. People need to take a bus and there is no clear indication of it. The only car rental company in the terminal is Sixt.

Reviewed: November 10, 2019

They give me a van instead of a car... I booked a Clio but they always give you a van that I did Not want

Reviewed: October 14, 2024

Communication was difficult during the rental period, and after the car was vandalized, they didn't provide proper support or a rental certificate. Renting a car in Italy really requires careful consideration—there are too many thieves. Even when parked at The Mall outlets, my car was smashed.

Reviewed: October 9, 2024

National provided the service.

Reviewed: October 8, 2024

The service attitude is good, and there's no need to wait in line for too long.

Reviewed: October 6, 2024

I've used this service many times before.

Reviewed: September 24, 2024

Excellent

Reviewed: October 8, 2024

The location was extremely difficult to find, and it was impossible to get in touch with them, which wasted a lot of time. There were hidden charges as well. Overall, it was a terrible experience. The rental spot was very hard to locate, and there was no shuttle service. When I called local customer service, they spoke in rapid Italian, and later on, the phone line became unreachable. I had to rely on Google Maps and drag my heavy suitcase to find the place myself. Because of being late, I was charged extra fees, and I couldn't get the car model I originally chose. In summary, the experience was awful—I'll definitely opt for a big-name rental company in the future.

Reviewed: September 28, 2024

They aggressively pushed insurance at the beginning, even though I already purchased full coverage through Zuzuche. It took half an hour before they handed over the car. Upon return, they claimed a minor scratch, which was disputed, and charged me 325 euros for damages. Since I had a flight to catch, I couldn't argue with them further and had to leave. I didn’t receive any written damage report; they said they would email it to me. Strongly do not recommend using this company!

Reviewed: August 17, 2024

Because the card I brought was not a chip card, the rental company forced me to purchase full insurance, which cost nearly 400 euros. Although it was partly my fault, the company was completely inflexible. Additionally, this company often does not provide the reserved car model and asks for extra payment. Overall, the service was mediocre.

Reviewed: April 17, 2024

The car rental company had many customers, which resulted in a long wait of an hour and a half to pick up the car. I was forced to purchase an 88 Euro insurance as the staff did not recognize the insurance bought on Zuzuche.

Reviewed: September 6, 2023

I have still not received my deposit back from my vehicle hire

Reviewed: September 20, 2024

A shuttle bus is required! The rental company closes at 11:00 PM and won't wait for customers. Shuttle service ends at 11:30 PM. If your arrival time is later than this, you won't be able to get a car.

Reviewed: September 11, 2024

Very satisfied, the staff were friendly and provided excellent service.

Reviewed: May 6, 2024

The office is just a 2-minute walk from the parking lot via an internal path, but they insisted on giving us a map that took us 10 minutes to walk outside, and the staff didn't accompany us.

Reviewed: September 20, 2024

This company has a lot of cars. In Rome, a female staff member refused to rent me a car, claiming my Hague certification was less than a year old, and her attitude was terrible. I had no choice but to rent a car at the next stop in Naples, where I encountered a very polite lady who helped me resolve some payment issues. She requested a 13-euro tip, and I gave her a bit more, as I thought it was reasonable considering she solved my problem. There was no staff present to inspect the car during pickup, and the tire was underinflated. I had to spend 15 euros on tire repair and inflation, which was not reimbursed. Overall, the car's condition was acceptable. However, the rental contract seemed somewhat informal.

Reviewed: September 19, 2024

Good

Reviewed: June 18, 2024

OK, this is Italy.

The traffic in Naples is as chaotic as in India. The rental counter has a typical scheme: they say the rented car is not available and make you wait, tempting you to upgrade the car. Typical Italian trick. Since the weather was good, we just went along with it. The car was good, and I didn’t bother comparing the costs. I didn't want to affect my mood. We didn't drive into the city center, instead we headed to the Mediterranean coast and also visited the stunning Matera. Absolutely beautiful.

Reviewed: June 16, 2024

Very smooth experience

Reviewed: December 12, 2023

Keddy seems to be the budget arm of Europcar, at Naples airport its managed by the Europcar desk which requires a shuttle bus ride from the terminal, so finding it on arrival is no problem,BUT finding it when returning the car is a nightmare because the entrance is a narrow passage through what looks like building work fencing and is totally unmarked! I only found it because there is a hut at the gate and I stopped to ask the man there where the drop off point is! You can`t see the car park from the road. So be advised to make a note of where it is when you pick up the car! If you are very weary and careful when you collect the car you should have no trouble. Film the car in minute detail with stills and video when collecting it paying particular attention to to lower parts like cills and bumper underparts, because they`ll look for hidden scratches when you return the car! The guy who checked our car went straight to a long scratch on the bumper underside and said "look"! When we collected the car I found a LOT of major scratches not listed on the rental agreement as pre-existing, after filming them all I returned to the office to make sure they were shown as pre-existing. The guy said its fine whats important is that you have a video...... but that`s just a cop out because then later you have to prove that they were already there after they charge you for them, so insist as I did that they mark and sign all of them off on your form before you leave, then you`ll have no problems! When they see they`re not going to be able to pull a fast one on you they don`t try! Pick up and drop off the car in good daylight if possible, otherwise take a strong torch with you when filming. The only gripe is that we booked a Renault and ended up with a Fiat panda with very little room for luggage, but as we were only two and it was a hybrid rather than straight petrol we could live with it! Overall OK just be very weary that these super cheap co. try to make their profits on dodgy damage claims!

Reviewed: August 21, 2023

Car exceeded expectations, Staff were extremely helpful and friendly, the whole process was swift and efficient

Reviewed: May 16, 2022

they have given us the wrong drop off location even though we hav asked for it and confirmed by the staff however, the location was 45 min away from where we requested the drop off and staff said that qeeq designated the drop off location. the car was damaged in several locations around the body

Reviewed: November 11, 2021

Recommend

Reviewed: August 27, 2019

it would be useful to know that you need to go to the Europe car pick up ahead of time as we had been looking for a company called Keddy

Reviewed: November 5, 2023

The store is simple and the address information is confusing. It's very difficult to find for both pick-up and drop-off. The car had multiple external damages that weren't repaired. Three months later, without any prior notification, there was a sudden charge on my credit card. It was only after the bank blocked the transaction that I received an email informing me about a violation, and mentioning that there would be a penalty for late payment. However, despite my repeated requests, I was not provided with a payment link. I suggest avoiding this supplier in the future.

Reviewed: August 11, 2020

there was no shuttle working and no notification that that was the case. i hate to walk in the heat with a huge suitcase and a toddler. upon arrival there was an issue with the customer in front of me and i waited 45 minutes to be taken care of. the upgrade to cover the car was outrageous.

Reviewed: July 25, 2020

Very satisfied

Reviewed: June 23, 2019

Two weeks after i returned the car i still waiting to my deposit refund.

Reviewed: February 9, 2020

Got a citreon C3 great little round around for the Amalfi coast hills.

Reviewed: October 12, 2019

All was as expected. We got a nice clean car and there were no complications with vehicle pickup / dropoff. Firefly was OK.

Reviewed: October 9, 2019

I got from the UK to Italy in the same time it took to collect the car. 2 hours for collection is unacceptable. Also I booked a full size car and got a Nissan Juke which I do not class as a full size vehicle. Could not be bothered to raise given it took 2 hours to get in the first place.

Reviewed: August 15, 2019

Car in terrible condition. Every panel damaged. Bumpers falling off. Engine light keep coming on. So cost me money to leave parked up and just got trains and bus. Ordered a full size offered a clio, then punto then had to settle for astra. Now after security deposit returned, I have a unauthorized €58 taking without permission and not even a email to explain. Will Never use firefly AGAIN

Reviewed: June 17, 2019

Although the scores reflect positively on Firefly, they are very misguiding to my experience with them. We had a situation where the valet service we used to park the car had lost our key. No 24 hour line to call and no help offered. We were fortunate the valet staff went above and beyond to help getting us back to our hotel and carry on our plans the following morning by offering to be our 'taxi' until the key was returned which they chased up. Firefly offered no assistance at all nor showed any concern that a key to one of their vehicles was missing.

Reviewed: September 12, 2019

English speaking staff. Everything explained properly, but additional fees to remove excess quite pricey.

Reviewed: August 9, 2019

Booking said it was In-terminal collection - this wasn’t true! Rental pick up was off-site. Address given is different when put into google maps, so when on foot was a nightmare to find. Didn’t have the car I booked. Petrol wasn’t full. Got charged to wash the vehicle on drop off (no other provider does this). Wasn’t made clear enough that you had to call them on arrival (no other provider does this) to be collected. When given shuttle back to airport they didn’t even drop us at departures, was left on road about 1/2 mile away. All round poor experience and won’t use again or recommend

Reviewed: July 20, 2019

Asked for pick inside airport, not to walk with heavy cases for a mile, to be picked up by a shuttle bus eventually, very confusing after you booked to pick up inside terminal, also shuttle bus service confusing, even after phoning them, didn't know if I was at the Wright place or being scammed, even during the hand over

Reviewed: June 13, 2019

Ecovia customer service from start to finish was great, they really do accommodate! Car was great, and was very easy returning. Friendly service, would definitely recommend.

Reviewed: July 22, 2024

Poor English communication skills of customer service

Reviewed: June 13, 2024

Very satisfied, the pick-up and drop-off procedures are simple and convenient.

Reviewed: August 1, 2019

The pick-up process was more than 2 hour long: about 45 min waiting for shuttle bus, and 70-80 min waiting time at the car rental site. At the shuttle bus station there were about 40-50 people waiting and there was only about 10 sitting place the other 30-40 people standed on the sun. There wasn't any comment, info there if you can also walk to the car rental site as it was onl around 800 m distance. On the car rental site there wasn't any sitting place so we had to stand for more than 1 hour... The rental was only long time, the agent couldn't tell the exact amount of the deposit and she missed the my card expiration date and she asked me to call the bank because he didn't know why the bank didn't accept my card. The car was ok, the drop-off was ok.

Reviewed: October 16, 2018

Couldn't rent a car at all