Very smooth process. After landing in London, there was a shuttle to take us to the rental location. We received a brand new car, absolutely fantastic. The car was great. Highly recommended.

Overall satisfactory. Due to a 15-hour flight delay, the staff first commented on my luggage volume, then claimed my insurance didn't cover it, but I declined both.

They should inform us in advance about local traffic violations and parking regulations.

Europcar forced a downgrade. I returned on the 1st, and it's now the 19th with still no resolution. When I discovered an issue at pickup, they treated us differently, saying you rented through a third party, and we didn't receive your payment, so Europcar can't handle it.

The counter staff member was very efficient and well trained but the offer of an insurance at "only" twenty pounds per day was frankly astonishing and insulting. This is a very unpleasant "rip-off" practice at car rental offices always but this price was exceptionally brazen.