Very satisfied

Eurocar is relatively cost-effective among car rental companies. The car condition is good, and being a chain company, it provides a reliable service. They don’t have hidden fees or unreasonable deposit charges like smaller companies. Reminder to read the terms carefully. In Europe, Eurocar is recommended over Avis as it's cheaper while maintaining quality. For the wealthy, any choice is fine.

Counter staff was aggressive about offering upgrades to many customers.

Wonderfully easy

Like: Pleasantly surprised by how helpful the Europcar office staff were with limited upsell.
Dislike: I got slightly confused at Heathrow T2 over which bus stop to use for the shuttle - some better signage that can be seen at a distance would help.