I have rented cars abroad many times in Europe, but my experience with Europcar in London was exceptionally troublesome and disappointing. I strongly advise against choosing this company in London. From the very beginning, the car pickup staff try to sell insurance and make intimidating remarks, followed by complicated processes involving various fines, and ending with a series of email hassles related to returning the car. For such a large company, their London branch is full of pitfalls, fines, and inexplicable issues that will cause you significant trouble. The service and overall experience are extremely poor. Among all the car rental companies I have used many times, this one is by far the most frustrating and stressful. Renting a car is supposed to enhance convenience, especially when traveling abroad where there may already be language barriers, but this company will ensure you deal with endless issues during your trip. Choose wisely, and I strongly suggest avoiding this company in London.

Satisfied

Overall good, but I have a small complaint. When we arrived at the pickup point, they spent quite a bit of time trying to upsell us different upgraded models. I wouldn't mind this normally, but they ended up using nearly 30 minutes for the sales pitch and counted that as part of my rental time. This means the rental period started from the moment they greeted me, not when we finished the process, and 80% of that time was spent on upselling.

Very satisfied

The counter staff member was very efficient and well trained but the offer of an insurance at "only" twenty pounds per day was frankly astonishing and insulting. This is a very unpleasant "rip-off" practice at car rental offices always but this price was exceptionally brazen.