It should be more transparent.

Waited in line for 40 minutes, very slow. The most bizarre thing is, it was my first time in the UK, and they claimed I was on their blacklist and refused to rent me a car. I ended up using my friend's name to rent instead. When returning the car, they pointed out a very small dent and demanded £200. Such minor damages are easy to miss during pickup. After a lengthy argument, they finally dropped the charge. I bet the next person will get scammed too.

All good experience

The drop off the car is not on all cities, just 2 , I went to Birmingham to drop off beside the same branch was in Manchester.also,

Waited ages to pick up car. Wouldn't accept my credit card for the deposit, but would accept it to pay the 0 excess charges as a result. Car was good though.

Being made to wait so long to pick up the car detracted from any positives like the car being brand new. Not a fan of mileage caps on rental cars so will think twice before using again. Pick up location is not at Heathrow airport.