Overall fine. They might recommend insurance, but it's generally not necessary for summer car rentals in Iceland.

There were staff holding signs at the airport arrival hall. We took a shuttle bus to the off-site rental location, which was a 10-minute ride. The car pickup process was quick.

I made a reservation for a "Hyundai i20 or similar car" online. When I arrived at the place, they gave me the most basic Dacia Logan. The car did not have the most basic features a car these days has (no parking sensors, no cruise control, not even outside temperature display or even engine liquid temperature display). I did not know it's even possible to buy a car these days with so limited functions. On top of that, the speaker in the back made weird noise, the USB cable didn't charge the phone and the biggest problem, the manual AC button was blocked in one position). I even went back after driving for 2 km and I told the guy working there to exchange the car, but he refused (also being a bit rude in conversation). I would be totally fine with getting the Hyundai i20 they advertised on the website, but I would never have rented from them the car that we got, so I felt a bit cheated on. We had an amazing holiday, but I think we would have enjoyed it more with a decent car.

Platform was ok

No issues with the booking, car was exactly as expected and there were no hidden fees. For a car rental company with an off-airport pickup site, it was very easy to get to and from the airport. My car battery died on the first day and they were very helpful with getting it serviced and reimbursed me for the fee I paid.

The car was great, as were the Icerental 4x4 staff. What wasn't good was the shuttle wait to get to the car rental. It was supposed to be every 10 minutes, but was more like an hour wait, which is unacceptable.