They kept pushing upsells—insurance, car upgrades, fuel fees, etc. I was talked into buying additional insurance by the front desk, even though it was only around 100 dollars, it was quite annoying. I thought the insurance included in my order was comprehensive, but their 'full insurance' was actually just an extra coverage similar to full insurance in other rentals. In the end, Alamo added another super coverage. This was the third Alamo I encountered during my trip at San Francisco airport, the previous two didn't ask these questions. Overall, the worst experience of this trip!

Good

The rental company's system is very well-established, making pickup and return very easy.

There were a lot of renters, a bit crowded.

Picked up the car in San Francisco using the self-service machine, which was quite convenient. However, you need to enter all the reservation details again, so the counter might be faster. No one tried to sell me insurance.