Very cheap but the lack of customer service or even regard for its customers outweighs the price point. It does not cost them to smile and be more informative. The experience started to deteriorate at the airport when I realised they had a pick-up service. I had not opted for it but I showed them the reservation and offered to pay the difference if they would take us to the pick-up location. They refused. At the pick-up location, a lot of time was wasted on people trying to search for proof of address online and in archives. This could very simply be resolved by them announcing to everyone to have their proof ready so that everyone did not have to wait while the people at the counter tried to get the documents and then the next person does the same and the one after that too. The pick-up location does not have any toilets or tea/ coffee facilities or vending machines. It was very crowded with 4 families all waiting for a pick-up.

Quite easy to make the booking. Very flexible arrangements. Cheap top-up insurance to bring excess to zero.

45mins is too long to wait to pick up the car. Not enough staff and the process takes too long. It needs to be streamlined. I emailed on 20th July to get drop off instructions to Gatwick. No reply still after 10 days. Online instructions do not give details of what hours shuttle is available

Needing an NI number to release a car is excessive (other companies don't ask for this). Staff at pick up location unprofessional. Discussing who had drunk the most the night before, the sexual desirability of celebrities and who could avoid the most work. Car inspector rude. Drop off process took far too long but at least Worcester staff were professional

Car not supplied with full tank. This was recorded by rep who advised " no problem, return with same amount". On return signed off car and advised "all Ok". 3 days later find that deposit of Gbp500 had been debited but only Gbp460 returned. Called Dollar at LGW , staff checked details and said would rectify this issue.....but have not. Fraudulent practice ???